A short YouTube monologue advising salespeople to stop 'acting like a seller' and instead 'think like a buyer.' The speaker recommends connecting emotionally, adopting the buyer's perspective, and positioning selling as something done for clients (to help solve their problems) rather than done to them.
Your prospect picks up on patterns, right? That's the way your brain works. So when you act like a seller, like you come across like you're trying to sell something to somebody, what do most people do? Their guard goes up, right? Simply by the way you come across. So when I say stop acting like a seller and think like a buyer, put yourself in the buyer shoes and start to connect more emotionally. Start connecting like you're there to see if you can actually help them solve a problem or problems and get where they want to be. Is selling something that you do to people or selling something you do for people is something you're supposed to do for them?
