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Tom Ferry argues that Q4 is when winners separate themselves from the pack. Double down on what worked, block calendar time for both holidays and high-impact work, and you'll hit next year's goals before others start moving.
Tom Ferry argues that Q4 is when winners separate themselves from the pack. Double down on what worked, block calendar time for both holidays and high-impact work, and you'll hit next year's goals before others start moving.
Foreign.
Welcome to separation season. This is the time of the year, God bless my pops right here, this guy who said to me a long time ago, do you want to be successful? I'm like, of course. He's like, there's two quarters where you absolutely have to kill it. You gotta kill it in the first quarter, but the only way you kill it in the first quarter to set the tone for the rest of the year. Because if you don't achieve your first quarter goals, you gotta reset all the goals. And that usually means lowering them because you can't make it up. That's just. It is what it is. But what he would say to me is, but the first quarter is all going to happen if you do what you're supposed to do in the fourth quarter. So as we sit here in October, my question for you is, are you doubling down on the efforts that have helped you get to where you're at this year? The things that worked? Maybe it's your database, maybe it's open houses. I don't care. But what I know to be true is if you double down on your efforts, which means you actually commit to work harder to do more in the fourth quarter. Now, I'm not saying don't enjoy Canadian Thanksgiving in October and US Thanksgiving in November and the holidays in December. I'm saying carve out the time in your schedule to do all those activities, to be with your family, to have fun, all that stuff. I want you to have it all. But between now and the rest of the year, you also need to carve out time in your calendar to do the things that ensure your success. Look, you gotta dig, dig, dig, dig deep in the fourth quarter because there's less transactions for the most part. There's less competition, by the way, and there's way more distractions. So what am I saying to you? Separation season is where you separate not yourself from the competition. You separate the old version of you with the new version of you. Got it?
