Shannon Graham Reveals How To Build A Coaching Business Without Any Messy Marketing Parts

How do you make business problems disappear? Wrap them in bacon for business owners, marketing execs, and anyone trying to grow your business. Pump your profits and make more while doing less. Welcome to Bacon Wrapped Business with Brad Costanzo. Sizzling hot business advice guaranteed to make you fat profits. Every week, our chefs will serve you proven recipes for ramping up your revenue. Now here's your host, Brad Costanzo.

Welcome back to the show. This is Brad and I'm thrilled to have you listening again. First of all, I want to say thank you for all of the, all of the shares that we've been getting for the show. Bacon wrap business has become something that.

Kind of in my wildest dreams, I didn't imagine that you guys would give me as much feedback as you have been. Share it as much as you have on social media and let me know that you know just how much you're enjoying it. And I want to thank every single person who's sent an email to me@askbradbaconrattbusiness.com and either shared your thoughts, shared your itunes reviews, or just shared it with your friends. It means a lot to me when you do that because this is a lot of fun for me to do and I learn as much, probably more than you do just by.

Hosting these episodes and interviewing some of the guest experts that I bring in. Today is no different. Today we're going to talk about, we're going to talk a little bit about peak performance. We're going to talk about what it's like to kind of level your game up as an entrepreneur. Because one of the things that I found is that entrepreneurship really is much more about mindset than it is anything else. And as hokey woo woo cliche as that sounds is really true. I just hosted a mastermind here in San Diego a couple weeks ago and it was a very high level mastermind, small group of entrepreneurs that everybody got put in the hot seat and we spoke about some of the biggest challenges in our business. More often than not, I'd say about three quarters of the time, it had something to do with perception of the problem, a frame of mind. Honestly, a lot of entrepreneurs out there, maybe like yourself, not quite feeling worthy enough to have the success they've had. And it was a kind of a repeating, it was a repeating, I guess, concept going forward. And so I want to let you know that mindset is very important and what you do with that, the actions you take when you build the right mindset is as well. And that's why I've invited My friend Shannon Graham, he's known as the mentor coach on the show today. And we're going to talk about, we're going to talk about all of these things from peak performance to his coaching programs and the way that he helps other coaches and experts design a more effective business around their expertise, et cetera. We may talk about some other stuff that I don't know. We may talk about his favorite type of bacon. Hopefully it's not turkey bacon. Shannon Graham, are you with me, buddy?

With you?

Cool. So, yeah. So first of all, you're not a turkey bacon eater, are you?

I'm not a turkey. Well, I, I'm not gonna lie. I eat some turkey bacon. I'm not.

That's okay.

But I'm an equal opportunity employer. I don't, I don't discriminate against the bacon.

That's nice.

No.

Cool. Well, thanks for, thanks for joining me on the show. I think this is gonna be a lot of fun. You know, I, we've met a couple times. It's been. Where was the first time? Because we met back at Kelly Fidel's event and I think we had met. Was it with Kevin or some.

Yeah, we met at Trey Smith's Software God.

Yeah. That was a couple years ago, wasn't it?

Yeah, that was a while back.

Nice. Well, that was great. It was really cool to reconnect with you and see all the neat things you're doing. So just so that I don't botch your intro, tell me a little bit about the mentor coach. That's your brand. You've been, you know, you've got books and programs and you've been, you've worked with some, you know, really high end people. But break it down. What, what do you do? Main.

Yeah, so, you know, my, my background before I got into business was actually in martial arts.

Cool. What, what style?

Wushu.

Very nice. I studied, I studied Shaolin for about five years.

Okay. So I, I studied wushu and then I segued into Jeet kune. Do you.

Cool. Very nice.

So my background was in martial arts, and a lot of the success of my martial arts had to do with peak performance.

Martial arts is all about peak performance. How do you operate at your peak and essentially just use your body to express that? And so the more I got involved with that, the more powerful it was. However.

You know, I kind of had a not so great childhood. And so, you know, I got involved with drugs and alcohol and crime at one point.

So I had a lot of the mental toughness stuff. But I didn't have the whole thing figured out. And so that's where a lot of the kind of self help success, technology stuff really started to come in. And so you nailed it right on the head in your intro, which is.

You know, entrepreneurs, they get into the game and they want to make a lot of money, but what they don't realize is that who they are is a reflection of how well they can do.

Right?

And that seems to be like the big gap in the entrepreneurial space because everyone thinks like, oh, I have a great idea or I have a great product or I have this great marketing strategy and I'm going to focus on like the how of how to get it out there. But almost no one looks at the who.

Who do I have to be in order to be successful? Who do I have to be in order to attract people to work with me? And so I find that that is one of the, that is, that is probably the most overlooked component of entrepreneurship. And simultaneously it is the most important.

You know.

I think that's so spot on. And it reminds me of something that, you know, I had this little, I don't know, miniature epiphany a couple years ago and I realized that, you know, back when we were kids, back when we were kids, when.

Adults are always asking us, you know, what do you want to be when you grow up? Right. And.

By the way, this has all to do with language patterns, right? So what do you want to be when you grow up? I want to be a fireman. I want to be a policeman. I want to be an astronaut. I want to be a whatever. And number one thing I notice is that when we're adults, we always talk about, what do you do for a living? Well, I may, you know, I do, I do accounting or, you know, I do taxes, I do this, I do this. Or maybe they say, I'm an accountant or I'm a loan officer, et cetera. But when most people talk to themselves, they think, I don't know what I want to do for a living. And there's a huge difference between being and doing. Being is much higher than doing. And it kind of went back to say, you know, I don't remember ever being asked as a kid or even asking a kid saying, what do you want to do when you grow up? It's always, what do you want to be? And at some point between childhood and adulthood, it changes. We change from thinking about what we want to be to what we want to do or have to do to earn a living. And Kind of in the hierarchy, being is always higher than doing. And it kind of ties directly into your point, saying, well, what kind of person do you want to be? What kind of entrepreneur do you want to be or need to be in order to experience in order to do what you want to do? I don't know. I just kind of segued off on that. But it brought up a very important point that I kind of kept in the back of my mind.

No, totally. I think the focus is, you know, our culture is kind of.

Our culture has a lot of focus on what you do.

And so. Absolutely, you know, people tend to focus so much on the, well, how can I figure out how to do how I'm going to do what I want to do? Which is important, but it's secondary compared to who do I need to be in order to successfully make that happen.

Bingo. I love that. That's great. So now you work with clients in a couple ways. Tell me the typical client.

That you work with who comes to Shannon and says, I need your help, Mike.

Yeah, totally. There's two types of people that I work with.

There are people in the kind of coaching space. So they're in the space of coacher, you know, coaching. Yeah, yeah. A coaching business right now.

Right.

Consulting. Something. Something to that effect.

Okay.

They're in the industry of helping people.

And they're stuck for two reasons. Number one, because they have a business model that doesn't fit who they are. Now, this kind of ties into what we're talking about, because unless you have a very solid understanding, excuse me, of.

Who you are and how you. And how you want to bring forth your personality into your business, unless you have a really strong grasp on that, you kind of don't have a grasp on anything. So you get into the space and you see a lot of these big name gurus who say, oh, if you want to be successful, you got to have an email list, or you got to do webinars, or you got to do Facebook ads, or you got to do Twitter, you got to do Instagram. So you get in the space and it's like, holy shit, I guess I'm just going to pick one of these and do it, because, you know, this XYZ guy says it's so powerful. But what people don't stop and think about is, does that really fit my personality? Does that really fit with how I want to bring this out to the world? And so coaches sometimes just get into it and they kind of just dive into whatever marketing strategies or, you know, they create coaching programs just basically on how everyone else is doing it, and they get to a point where they're doing pretty well, but something is just fundamentally off. They don't feel like they're totally in love with their business, and they don't feel like their real message and their real selves are coming across.

So there's a disconnect. And so essentially, they need help with how do I really bring myself into this and. And how do I do that successfully, and how do I get rid of a lot of this stuff that honestly isn't working for me when I believe at this time that it's necessary for me to be successful?

Yeah, that makes sense. So that's. Those are some of the things that you help them kind of identify, define, and refine.

Correct. So it's. It's. Sometimes it's a challenge because, you know, people will be sold the idea that they have to have an email list or they have to do webinars, or they have to do JVs, or they have to do that. And the beauty of what I do is I bring them into my world and I say, look, I don't do any of those things.

And I show them a reality where those things exist.

Outside of my world. And that makes it easier for them to look at that and go, wow, okay, I've been, like, sold this, you know, belief that I have to do email or I have to do this in order to be successful, but you're showing me a model where that's not true. So then they start to let go of that need to, like, hold on to what they've created. Because, you know, sometimes if we create something, we get this attachment to it, even if it's not that great.

And so they can let go of that. They can let go of it knowing that there's something better for them.

Okay, so let's talk about that. You said. What is it you don't do? You just said you don't do a lot of the.

I don't. I don't do email marketing. I don't do webinars. I don't do Facebook marketing. I don't do any kind of media buys. I don't do any kind of JVs. I don't do any of that stuff.

Okay. You simply hand out flyers at Walmart on the windshield wipers.

Mostly. Mostly Kmart.

Oh, yeah, Kmart. That makes more sense. It's a different demographic. So, okay, so what do you do? This is great. This is. This is perfect. I'd love to know you've piqued my curiosity.

Okay, so here's the foundation. Before we get into how I do what I do, it's important to understand why I do what I do.

We've got the making of a song here.

Why I Do. Why I Do. Yeah. Is that Stevie Wonder song?

Yeah.

Okay, so why.

So here's the point is that when I first got into this space, I said, I am going to found my business on results.

And I'm going to measure it by results.

Now, that's an interesting concept.

I'm still waiting for you to kind of explain that.

It sounds pretty straightforward, but you'd be surprised. Most people don't really apply that to their business. So what that means is.

I'm not interested in how big my email list is. I don't care about how many people get on a webinar. I don't know, you know, like any JV partners. And the reason for that is because I am focused on the success of the people that I work with. Now, it's not to say that those other strategies can't help me do that. However, me coming from the background that I have. So, for example, you know, in Jeet Kune do, right, Bruce Lee's philosophy was the longest weapon to the closest target. You remember that?

The. The longest. No, I don't remember that. I didn't study Jeet Kunduza. So I, I. So I'm not familiar with all the nuances.

So, so that was. That was his major philosophy. Your longest weapon to the closest target. So, for example, if someone was kind of in more of a forward stance and their knee was the closest part of that person to you, and your front leg was the closest weapon to that target, then the obvious answer was a kick. A kick to the knee, right? Because it was the most expedient, it was the most efficient, it was the most, like, rapid movement you could do at that time.

Because a lot of martial arts is just wasted time, wasted energy, wasted movements. And Bruce was an absolute minimist. He was an absolute strategist as far as how do we make this as efficient as possible? And so luckily, that kind of got, like, bacon wrapped into my brain. Oh, yeah, Sucker. And I brought that to business. I said, okay, is there a way to do this more simplistically, more efficiently? And I said, yeah, absolutely. So I started working with a small handful of people, and I went out of my way to make sure that they got absolutely outstanding results.

Because here's the thing. Watch this. If we were in a room full of any Number of people. And we said, how many of you know that word of mouth is still to this day the absolute best form of marketing? Raise your hand if you agree with that. How many of the hands would go up?

Probably all of them.

Probably all of them. And then if we turned around and said, how many of you have intentionally implemented a strategy into your business to maximize word of mouth?

Oh, right, yeah. Almost none. And it's so it's one of the things that most salespeople, coaches, consultants, etc. Hate to do is ask for referrals when it's the best type of business.

Yeah, it is. Literally. Literally to this day, with all the magic that the Internet can create, doesn't even hold a candle to word of mouth.

Right.

Doesn't, doesn't even come close. And yet there's people that completely ignore it. It's this, that's like, that's like building a house and saying, well, you know, we're just going to leave the foundation off. But you know, we got some pretty kick ass walls and we got this cool ceiling. So that's going to, that's going to be pretty good. It's like the most fundamental cornerstone of your business is absent.

Right. So you built in. So word of mouth and a referral program is what you really kind of. You've got a handful of people results. And I imagine these were people kind of in one or two degrees of separation in your network. These are people that you knew because you obviously didn't have to do a lot of marketing for them. Okay, so tell me about your referral process.

It's very simple.

It works one of two ways.

Well, it works kind of one of three ways. When people decide to get on board with me, I paint it in such a way that when they make the decision to cross the line and actually work with me, commit to working with me, that they're so excited, they're so jazzed up that they can't help but talk to people about it. And they haven't even gotten results yet.

Nice.

How do you do that? It's kind of like.

Like when someone joins CrossFit for the first time and they haven't even gone yet, but they're so excited and they go to Facebook and they're like, oh, I joined CrossFit. Game on, bitches. You know, like, it's like that. And so essentially you ask, how do I do that? It's really simple. I simply ask them three questions. Where are you like today, realistically? And the challenge with that question is most people have an ego. And not only that, but in certainly American culture, we are conditioned to not talk about our problems. You know, like, every entrepreneur is doing awesome, right?

Oh, yeah.

If you go to a networking event or like, you know, a big, like, mixer or any, any like, event in the success space, you meet people and you're like, oh, cool, man, how's your business? And they're like, oh, it's awesome. I'm fucking rocking out.

Yeah, Nobody, nobody tells you about the issues they're having. And everybody's.

No.

1. Everybody's battling something and nobody's doing as good as they think that you think they are.

No one, no, there's a, there's a small handful of people that are totally transparent, that are like, yeah, I'm doing really well. And actually they really are. But those people will also probably segue after that and say, but, man, I'll tell you, you know, I'm really like, challenged with this thing over here. And they'll like, you know, be open about it, but because we feel like we have to show up a certain way, we gotta like, be, you know, we gotta show up as perfect. Otherwise people won't hire us. Then we can't talk about our problems, you know.

Agreed.

I couldn't agree more. It's like hyper magnified in the entrepreneurial space. But that's just true in our culture. Like, you walk down the street and you just see a buddy of yours, that he doesn't even have to be an entrepreneur, it can just be whatever. And you go, oh, you know, hey, Tom, how you doing? And he's like, oh, great, man, great. And then, like, you know, he walks around the corner and like, cries.

Exactly.

So you have to get really good at allowing people to trust you. And you have to get really good at creating a conversation where people feel open enough to truly talk about where they are, like where they really honestly are. And that's good for two reasons. Number one, because they probably.

Aren'T even super clear about where they are because they don't talk about it so much that they've diluted themselves and they've almost like bought into this, like, lie that everything's just okay. Meanwhile, you know, the farmers burning down.

Okay, so how does that play into the referral strategy? And how do you get them excited? So you.

Yep. So. So by the end of the conversation, they're excited to work with me. And.

You know, they, they get off the phone and they'll typically go to like one or two people that are in their network that are similar to them, they'll say, hey, Brad, look, man, I just got off the phone with this guy Shannon. I'm joining his program. You got to talk to him.

So that's. That's what part one sounds like. Part two is after we've worked together for a while.

So wait, so basically just to recap that. Yeah, nothing complicated, but you just tell them to share the fact that they're actually working with somebody, because, number one, it shares the fact that, yeah, they are. You know, they're not perfect, they are vulnerable, but it also helps to share the fact that they're working with you. And the first.

The first part, Brad, I actually don't even suggest that they say anything. That just happens on their own accord.

Oh, I got you.

So the only time that I actually ask for a referral is after I've gotten people great results. However, I get referrals two other ways. I just don't, like, come out and ask for them.

Okay.

So the first way I don't come out and ask for it. They're just excited and they talk to somebody about it. The second way is they get great results and they just talk about it just because. And I don't ask them to do it. Or the third way is they get great results. And sometimes, here's the trick, like, here's the sticky part about it, is that, like, if. If someone is working with you, like, if I hired you, Brad, in my eyes, you would be like, the almighty Brad, because I'm hiring you, and you can help me with the area of my life that I need help with.

I'm so glad we got. We're recording this. I'm going to make that. Take that as a little clip. The almighty Brad.

So keep going.

But. But my point is that you're the Almighty Brad and that I. I would be like, you know, I would. Most. Pete, here's the challenge. Most people assume that you don't need more business, right? They just figure that, like, you're so awesome. They're like, well, shit, you know, this guy's, like, totally awesome, you know, he doesn't need more business from, like, little old me.

Yeah, I hate money. I'm allergic to money. I hate it. Yeah, don't send me any more money, damn it.

Exactly. But. And as funny as it is, honestly, people think that. And I know this because I've asked people, you know, because I asked for referrals, and when I asked for referrals, people go, oh, man. Okay. Yeah, awesome. I actually have a couple people in mind. I just didn't know that you were looking for people.

And so that is the power of asking. Because you never know. You just never know.

It's a great point. It's so simple. People don't know that you're.

Yeah, they just don't know. They really don't. They really don't. And you know what? It's not their job to know. So it's like, you can't. It's. That's not on them, it's on you. And you know, and like attracts like. It's like, what's the likelihood that someone who comes into one of your higher level programs knows other people who would be a good fit for it? Well, it's very likely.

And so if they, if they know that you're looking for people, then they probably have a couple people, like, right off the top of their head that they can think of and, you know, segue that into a conversation with you.

Cool. All right. And it's so elementary and simple, but that's. That's kind of how you've built your business without all the. The messy Internet marketing and all the other stuff that a lot of people don't want to do. Is it. You're saying, look, if you focus on resistance results and ask for referrals, lo and behold, you just might get them.

Yeah. And here's a metric. This is an important component of the whole equation because every single Internet marketing strategy through the history of Internet marketing is cyclical. It has a shelf life. Right. And it is becoming exponentially shorter. And so, perfect example, Google Adsense. You know, like when pay per click on Google came out, that was like the holy grail. And people just made like boatloads of money overnight. And everyone was getting rich. And literally, just like that, Google just started slapping people, you know, like, left and right. And people lost their entire website just like that.

And so everyone started jumping ship. They were like, oh, my God, this is terrible. You know, what's the next thing? And they were like, oh, yes, Hallelujah. Facebook is here. And now everyone's like, oh, yes, Facebook. Oh, thank Jehovah. It's Facebook. It's Facebook. And as of today, Facebook is like, already on the way down. It's already on the way down.

Yeah.

And so if you want to play the game of what's the next boat that I gotta hop into before this. This thing sinks, then yeah, by all means, do it.

Cool.

If you want to create a strategy that allows you to build your business on something that's permanent word of mouth and Being dedicated to getting people absolutely excellent results. That is something that will never change, that is permanent.

And so that's what I decided to focus on. I didn't want to focus on something that I knew was gonna like blow up in my face at some point and I'd have to like run and find something else. And not only that, but I hate all the technical BS of having to work all that stuff out anyway.

That's great. That's great. So I think it'll give anybody right now who's a coach consultant, anybody who is, you know, kind of in the service business to really understand the importance of.

Focusing on those results and then multiplying those simply by asking. So a couple of the other things that you know, I'm on your website right now and I've just kind of looking around a little bit. I was on your coaching, your coaching page and you seem to have three.

It looks like your coaching program is broken up into packaging, positioning, and promoting. Three kind of.

Separate modules or subsets of the, of the business. What do you think is the most important? Let me read these and I want to ask you what do you think the most important or impactful part of those is? So you talk about how to create a money getting niche.

I can, I can tell you right now, it's hit me. I can, I can easily tell you because that, that stuff that's on the website right now is just kind of like, honestly, it's like filler. It really is. So what's the most of my, most of my website? Most of the people who work with me, Brad, don't even know that I have a website.

I got you.

Okay? So the most important thing is who you are. Now beyond that, because that sounds very ethereal, but here's the real point is that you have to be a shining example of whatever it is that people are hiring you for.

Okay?

Now here's the challenge. Most people are so focused on marketing and showing up like they're the expert that they don't spend the time on actually becoming the expert. I mean, you've been in the space, you've been in the space long enough to know there's like fucking overnight experts, right? It's like you get, you know, you drop a couple grand on some branding and all of a sudden you look like a fucking celebrity. Exactly, right. But where's the, where's the 10,000 hours? Like, where's the blood, sweat and tears, right? Because when people show up, you got to have the chops. And that's what People don't get. They think you can just get into this space and you can be an expert and you can start making tons of money. Well, the truth is you can. And that's the dangerous part, because then when people show up and you don't have the chops, well, then what? Like, how deep can you really go with them? How far can you really go with them? You can only take someone to the peak of where you've been, or you can only take someone to the extent of where you've been, because otherwise it's just all theory. And people don't learn by theory. They learn by experience. They learn by osmosis.

That's a great point. But on the other side, just one of the things that I've realized is that a lot of folks, and I kind of talked about this in the very, very beginning, that some folks feel. And I used to suffer from this as well, as though they. Well, I don't know if I put the right 10,000 hours in or I don't know if I'm. You know, we. We all have a tendency to look up to the people that we admire. And man, I'm not as good as him up there. And not realizing how. How much of an expert in certain areas we already are compared to people that, that don't have that information. And I think, and so totally agree with your point where, where there's a lot of manufactured expert status and celebrity, where they don't really know what they talk about, they just kind of look like they are. But I've also realized that you may know something. You may have insight, a process, a method, a plan for or an expertise in something that you don't think is a big deal. But to somebody who needs that and doesn't have that information, they'll pay a fortune for.

Oh, totally.

Depending on how they want to use it.

Absolutely.

And that's. It's kind of like both sides of the line. Like, you don't have to know as much. You don't have to know everything out there. You just have to know really more than your market does. And you have to give a crap about the market so that you're willing to do what it takes to help them.

So.

What about.

I'm taking a look here to kind of think of the next really Question. Share with me something because the name of the show is or the subtitle is Sizzling hot business advice guaranteed to make you fat profits.

I love what you said about the referrals, and it is so elementary and it Works. Give me something else that you've done really effective in your business as a, as a coach and a consultant that others out there can do one more thing that they can take and run with.

I got it. I got it for you. Here's what it is. The major message in, in the industry right now, in the success industry, one of the most prevalent messages right now is to leverage and automate everything.

Right now. Here's the challenge. There are two types of people in the world. There are people who have a gift to bring to the world. So that is, for example, like an artist or a musician, you make something, you create something and you bring it to the world. That is your gift.

Now the second type of person is the gift. You know, when you spend time with someone who is just like at a totally leveled up.

Area of their life, you can't be in that person's atmosphere and not level up.

Right?

That's just the way it works. Now the challenge is when you take someone who is the gift and you tell them that they need to leverage and automate everything, you remove them from the gift. Right? It's like the reason that I don't have an online training program or like a, you know, eight CD DVD home study course is because I am the gift.

I got you.

And so the best thing, the best tip that I can give people in regards to this whole thing is to totally ignore the leverage and automation thing and create an atmosphere that you feel comfortable with that people can experience you at the most human level.

Okay, explain that a little bit more.

So, for example, I don't do online video training programs, I don't do products. So what do I do? I have come here to Santa Barbara and work with me in person.

Now that's totally contrary to the majority of what people are doing in the industry because everyone's trying to leverage and automate things. But the difference is that all the things that you've ever learned and anyone listening to this, myself included, anything that we've ever learned, we learned through experience. How did you learn how to walk? Well, you got up and you tried. How did you learn how to drive a car? You tried. Anything that we know how to do, we learned via experience.

No, you're absolutely right. There's not. I've read a million info products and home study courses and I attribute those to a lot of my success. But the majority of it comes from getting out there, working with mentors one on one, working with networking, building relationships and having those experiences. And actually more than, more than just Learning about it, doing it, you know, having built several businesses and getting your hands dirty. So. Yeah, that's great. Once more, go ahead.

You know, in an industry, where it comes when an industry is focused on transformation, then the equation or the question honestly should be, how can I create something that facilitates the highest level of, of transformation? How can I create something that. That has the highest probability of transformation? Well, if you understand experience and you can factor that into the equation, then you've, then you're cooking with gas. But if you try to leverage it and you try to automate it and you, and especially because you are the gift and people learn best through experience, if those are the two primary components and you, you dilute those and you push those away, well, then you've immediately lowered the probability of people getting outstanding results, which is the foundation of what we're talking about and the major reason of why they're going to refer people to you in the first place.

That's a great point.

Okay, so made.

Well, I like it. So, as we wrap up, I want you to tell me the ideal type of person for you who comes and visits Santa Barbara and works with you and wants to experience this. Obviously, in my opinion, it's the type of person who's either an entrepreneur right now or wants to be and is sick of all the other bs And I'm putting words in your mouth and does not want to have to hassle with all of the creating info, products, tons of technology, wants to keep it simple with few moving parts, but highly effective and focused on results. Add to that list.

Totally. You pretty much nailed it. The only other components that I would add is that ideally I like to work with people who are already in the game. People who are already in the game because they have motion, they can pivot fairly easy.

Yeah, starting up is a lot harder to work with.

Yeah, starting up just is. It's just not my thing.

Gotcha.

And I would also add that they are people who are truly living leaders and.

And, and they honestly like their gift to the world is themselves. But whatever their gift is, whether it's like they're really good at helping people with relationships or business or mindset or, you know, money or whatever, like, whatever their thing is to them, they feel like that is truly a movement. Like, they don't see it as a niche. They don't see it as like a vertical. They see it as their movement. They see some atrocity happening, like everyone gets divorced or no one knows how to manage money, or no one knows how to be Motivated. And that is an atrocity that is like tyrannical in our society. And I must stand up and I must go forth and bring the light to these people. Like those are the motherfuckers that really are going to make some shit happen. And those are the kind of people that I can support at the highest level.

That's fantastic. So if people want to get ahold of you, you do have a website. You don't use it a lot, but.

I do have a website. The best way, Brad, really, is just to connect with me on Facebook.

Oh, cool. How do they do that?

Just go to Facebook and type in Shannon Graham.

Okay. And that's S H A N N O N G R A H A M. I'll put a link in the show notes. Anything else you're looking for besides more clients? Besides anything else? Is there any other nuts you're trying to crack out there right now?

You know, next year? What I really want to focus on, Brad, is my second book.

And I'll just speak to that a little bit. You know, I've been kind of kicking around this idea for my second book for a while and I really, I love writing, you know, I don't know if you've read much of the Bullshit Alert, which is kind of my little micro blog on Facebook.

No, I haven't, but I'll check it out now.

Yeah, I write that pretty frequently. I used to write a fair amount of articles. I've written a book already, so I just enjoy writing. And I've kind of been thinking about, man, what's my next book really going to be about? And.

I really think it's going to be focused on this topic of what I call visionary leadership, which is like this new era of leadership that, that is emerging, that is focused on people who have movements that also want to be pioneers. It's like, how can we bring this to the world in a new way, in a better way, in a more effective way? They're not just satisfied with like the status quo way of getting your message out there. They want to innovate. And so I want that book to kind of be like the spark for people who really feel that at a, at a deep level and, and have that kind of like fan the spark a bit so we can like set some people ablaze on this.

That's great, dude. I love it. Well, if there's anything I can do to help you move that along and help support your. Support your mission, let me know.

Yeah, absolutely, man. I appreciate that.

Well, Shannon, I appreciate you stopping by the show today. For all of you out there listening, take Shannon's advice. Remember, especially if you're in the service business, especially if you work with clients of any type, do good work and ask who else do you know.

Would appreciate this in your life? Ask for the business. You'll be amazed at how simple business can actually become if you simply enlist the power of your connections, the closest ones first, and then kind of in concentric circles out. But the best way that you can do that is by really doing great work and being the type of person who people want to not only work with, but want to refer their business. If you've enjoyed this show, share it. If you want a second opinion on your business, on your marketing strategy, on absolutely anything else, or if you want to suggest new guests for the show, or even be in a hot seat where I systematically break down your business, tell you all the stuff you're doing wrong, and build you back up, give you some great sizzling hot business advice on how to get it back on track. Shoot me an email to ask bradaconwrappedbusiness.com I look forward to hearing from you. Subscribe to the show on itunes if you aren't already. That way you don't have to go searching for it when the new episodes come out. Once more. Thanks again Shannon and thank you everybody else for listening.

Absolutely. Thanks Brad.

Cheers. Bye Bye Sam.