A sales coach critiques a cold-call pitch for SEO services, praising the blunt opener but recommending a diagnostic question instead of asking if they're looking into SEO. A plumbing client using the service for three months shows how concrete examples work better than generic closes.
Good, mate, good. I was just cold calling you, trying to sell you some SEO shit today.
You know, one thing you did really well there, that's actually a pattern interrupt. So when he's like, hey, I'm just cold calling you today, like, selling you some SEO shit, that's going to interrupt the pattern. They're not used to something like that. The way he comes across, like he's certain in it, he's an expert with what he does. So that part, he's doing good here. Okay.
Thought I might as well just get to the point. Bro, you've heard every script a thousand times by this point. We do it better than anyone else. Are you guys currently looking into SEO?
No, not at this stage. A few tweaks on that. I wouldn't say, are you currently looking into SEO? Because that's a closing in question and most of the time on a cold call, what do we feel like they're going to say? No, I might say, so what, what are you, what are you actually doing now with your SEO to make sure you're like, getting the right quality leads? Like what? Not. Are you not something that we believe in.
My new, newer clients, he's in the plumbing industry. Only had him on for three months.
So there a prospect gave him a concern like, hey, SEO something we don't believe in. Oh, what, What? Who was doing your SEO before I got to dig into that, rather than just saying, well, you know, you should believe in it, because this other client, we got 150 leads, that's not going to build pain. You're just telling them that and they know you're a salesperson who's obviously biased. Right. Trying to sell them something, so they're going to take that at face value.
