A vendor's phrase "Can I interest you in a unique experience?" stopped the speaker cold and led them into a restaurant. Different words create curiosity where standard pitches fail. Small changes to how you talk about what you sell can actually move people.
Chapters
I was walking down the street, and this guy stopped me by a restaurant, and he said, hey, can I interest you in a unique experience? And I sat there, and I literally stopped dead in my tracks. There probably been 10 other restaurant people that tried to stop me, saying, hey, do you want to eat here? Or whatever. And I just said, no, no, no, I'm not interested. But just the way he framed that question literally stopped me dead in the tracks. And I sat there and talked to the guy for a couple of minutes, and we ended up going to where he was asking us to go there, that restaurant. Can I interest you in a unique experience? Just the way you paced out, and I'm like, boom. What does this guy mean? Instantly triggered curiosity. Travel abroad. See what other people are doing, what they're saying. Sometimes it's going to give you ideas to improve because they sound awful, and other times it's going to give you some experiences where you're like, I could actually do that with what I sell as well.