Stop Believing Buyer Excuses (Here’s What to Say Instead)

Jeremy Miner teaches salespeople to recognize buyer excuses like "I need to think it over" as smokescreens hiding real fears: job loss, dual mortgage payments, divorce. He shows how to probe for the emotional driver, build the pain, then reframe toward results to close the deal.
Chapters
So I want to ask you guys this. I want you to be real with me. When you're looking at buying something and you tell the salesperson I need to talk with my spouse. How often do you go talk for spouse? So we know most of the time that is a smokescreen objection. Okay, that's not the real objection. It's what's behind that that you have to find out. When they say I need to think it over, do they really sit and think it over for weeks on end? Write it out on a Google Excel spreadsheet? The good and the bad of your. They don't do that at all. They're just saying that because they have a concern and, and they don't want to tell you the concern. So they want to make you feel better by saying I need to think it over. Talk to my spouse so you have some hope. Don't buy into the story. Say I'm not going to buy into the story because I offer them. If I buy into their story, I offer them no value. How do I solve anything for them if I buy into their bullshit story? I'm not going to do that. I can't help it. So the spouse is all about pre. It's all about deframing them out of a belief system. Okay, so what's the first belief system that is on the mind of every lead that you call? Probably within the first 30 seconds for most industries would be how much is this going to cost me? But for your industry it's how much are they going to offer me? You see, so that's a belief system. Okay, so we call that price or cost based thinking. So that's what we call in psychology, a frame. So how do I take them out of that frame? Belief system? That's called a D frame. Write down D frame. How do I deframe them out of that? And then how do I reframe them into a new belief system or a new frame which is to get them to focus on the results of me taking that property off their property. So they don't, you know, they don't. Their credit doesn't get destroyed for 10 years and now they can't get remarried. I don't know, whatever the thing is. So that's the first thing you got to understand when your prospects, when you call them for what you sell, that's what's going on in their mind. So your beginning questions really have to start getting them into that, that different result based thinking. Now coming back to the spouse, give me, this is what I was Coming with, give me a problem that one of your last prospects said, like, oh, we're looking at, you know, I have to sell the house because of this reason. What would that reason be?
Just give me a random relocation, 30 days.
Divorce. We had a bunch of leads today that were like, we're getting a divorce, we need to sell the house type of thing.
So job relocation in 30 days. But what's behind that? Who, who cares what's behind that? They can't afford two mortgage payments. Like, what are we finding out that's behind that? Because if you just accept, like, I'm looking to sell my house because I'm to relocate and move in 30 days, that's still the surface of what's really going on. There's no emotional connection there. That's logical. Human beings make decisions. Emotion logically or emotion emotionally. 100% that proven a brain science. Like, I feel like a drink of water.
Because I'm thirsty. Every decision you make starts with your emotional side of your brain. And then you justify logic just like that. Okay. So anytime they start to tell you the problem, you got to clarify and pro bot that. So, okay, so you're moving in. Moving in 30 days, like, and then are you, do you have like a new mortgage payment where you're living or are you renting or what? What's going on? Oh, I'm, I'm. I have a new mortgage. Oh, how much are you having to pay for that? What am I starting to do? Build a pain? Build the. But you see my tone shifted. Oh, how much are you having to pay for that? See the concern that I'm starting to see doubt. Okay. Oh, $4,000. And then let's say I find out that they can't afford hoard both homes, then I'm immediately going to go back. So how does your spouse feel about you guys having to like pay for two mortgage payments?
I just learned something new, Jimmy. I have not ever asked that, Jeremy. And I've been trained by you. I. I need to go right that. That's what I heard down.
Oh, there's so much more. Hey guys, Jeremy Miner here. Look, a lot of you leave comments wanting me to help you somewhere. So the easiest way to get a hold of me, the quickest way is to text me. So text me right now. You. It's 480-637-2944. So 480-637-2944. Listen, I started this company to help you learn how to close more deals. But do it the right way. Text me Right. Now, let's get back to the training video. So that's the first. So I'm. When I say I'm. I'm deframing and reframing into new frames. It's the entire conversation. That's all sales is, is. You're continually taking them out of belief systems and reframing them into new belief systems. And you're looping around and around so that there's more.
What he. You're on track. So what he's saying is, you're saying we're heading towards the pattern of I need to go ask my wife if this price is okay. You are disconnecting from that belief and reinstalling the belief of your wife is going to be concerned about the two house payments.
Yes.
And we need to solve that problem.
Yeah. And there's more. So how does. How does she feel about you being forced to pay two house payments? Notice they said forced. Who likes to be forced? Or made anything to do? See, I emphasize the word forced. How does she feel about you being forced to pay two house payments? See the concern, tone the force. Oh, she doesn't like it all. I mean, does she want you to have to do that if you didn't have to? No, she doesn't want to do that at all. Like, we've been fighting about it. See, now I'm still deframing them out of the spouse. I'm deframing out of that. It's really hard for them to come back and say, I need to talk with my spouse. There's still more deframing I'm going to do. But right when I hear that problem and I clarify and probe off of it, I immediately go to. Let's say you had one. What somebody else said you said something about what's some other problems. Give me another problem. I'll just show you how to reframe that.
Divorce, relocation, downsizing, upgrading, loss of job. I'm in foreclosure.
Okay, so loss of job. Oh, how. How long ago did she lose her job? Oh, five, like five months ago. So how does she feel about you guys having to make this payment without her having that income? Come in. Oh, man, she hates it. She's always worried about it. Does she want you to get rid of this property so you guys can move on and not have that stress? See, like I'm just reframing him into. Or her thinking like, oh, gosh, no. Of course, it's very hard at the end for them to have to do that. And even if they still say they need to talk to their spouse. It's so much easier to help them overcome it at the end, because I've already loosened that up. Probably at least 50, 75%.










