Sales follow-ups with phrases like "following up," "circling back," and "just checking in" trigger prospects to ignore you. Instead, acknowledge you've reached out before, then ask a direct question like "Where should we go from here?" It signals confidence, not desperation.
Following up with you, circling back with you, just checking in, touching base. See, those are trigger words. Your prospect's brain recognizes what? Patterns from every salesperson. So we want to relanguage those words. Let's say if they've been ghosting me 3 or 4 times, rather than saying like, just following up, circling back, just checking in, I might send an email like, hey John, tried to reach you a few times in the last few weeks and left a few messages but didn't hear back. ... Scroll down. Where should we go from here? Don't say, I'm really looking forward to your response. Really hoping you're okay. Really praying that you're safe. I haven't heard from you. Don't do any of that stuff because they don't believe that. That's short, to the point, and it shows you're what? It shows that you're busy. You're not needy. You don't need them. It causes them to draw back in.
