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People buy on emotion, not logic. Every decision starts in the emotional part of the brain, even when we think we're being rational. Water tastes better when you're thirsty.

People buy on emotion, not logic. Every decision starts in the emotional part of the brain, even when we think we're being rational. Water tastes better when you're thirsty.
Yeah, I definitely talk really fast, blow through it all logical. Could be trouble. Yeah. Yeah. Because like, do human beings buy on logic or emotion? Emotion. Yeah. So I feel like a drink of water because I'm thirsty. I feel like being on this podcast because I really want to talk about sales. Every decision that you make as a human being starts with your emotional side of your brain. Nothing starts with your logical side.