A short YouTube advice clip (May 17, 2025) warning salespeople to speak like their prospects rather than using industry jargon. The speaker stresses that common technical terms (example: "kilowatt" when selling solar) may be unfamiliar to prospects, so reps should use everyday language and check for understanding rather than assuming shared background.
I want all of you to start talking like the prospect talks, not like you talk among your colleagues. Like if you sold solar and you knock on the door and say, how much are you paying per kilowatt? How do you know your prospects even know what a kilowatt is? What's a kilowatt? Unlikely. So when we say some of these terms, we think our prospects know what we mean, but they don't have the background you do. They're not in your industry.
