0:55
Stop saying "fee" and "investment" when you pitch price. Use "the funding you need" instead. It shifts how prospects think about what they're paying for.
Questions this video answers
$9,650
$960 a month
Stop saying "fee" and "investment" when you pitch price. Use "the funding you need" instead. It shifts how prospects think about what they're paying for.
$9,650
$960 a month
You never want to say fee. Like the fee is or it's going to cost you this or the price is this. Because that is just keeping them in cost based thinking and I want them in results based thinking. Then the cost seems pretty low. Now a lot of people will say the investment is. I would be very wary of that because most salespeople have been using that for decades. The investment is. So I want to use two different things. You're going to say the funding you need. So the funding you'll need is $9,650. So we're able to help you do XYZ. Any questions on that? The funding you need. Funding sounds like what an investment. Funding sounds like something good. Like businesses get funding to grow. If you're selling life insurance, it's okay. The funds that you'll need to make sure that we get you into this plan where you can see any provider that you want to so you don't get stuck with your, you know, that old doctor. You'll need like $960 a month. Any questions on how that works? Okay. I always like those two F words.
