Donald Miller explains why brands fail at storytelling. Most make themselves the hero instead of the customer. He claims framing a brand in five sound bites can increase revenue 50 to 100 percent.
This is the number one mistake people make when they're trying to build a brand. They make themselves the hero of the story. There are some rules about that.
Mr. Donald Miller, he has actually helped millions of people just like you get the right message, increase sales, and you want to pay attention.
30% of the time that you're walking around, you're daydreaming. The only thing that can stop you from daydreaming known to man, is story. That story can be represented in five sound bites for your brand. I began to sort of workshop that with small business owners, and they would see 50 to 100% increase in revenue. And then from there, it was people running for president. Every product you've ever purchased, you purchased because it enhanced your opportunity to survive. I'll give you an example of three words that may have already made somebody $100 million.
