Dean Kozora, a sales strategist, explains why most sales teams fail: leaders don't build a vision big enough for their people. He's seen 17 different teams hit $1M/month in revenue, and says the real killer isn't bad salespeople, it's bad leadership destroying the culture.
17 different teams
If your lead source was to die off tomorrow, would your team actually stay with you or would they leave? Really good testament of if you're a good leader or not. Dean Kazora he is a renowned sales strategist known for helping businesses scale. You have a lot of agencies saying they're going to take you to a million a month but they've never had a company at a million a month. And I was like, well I've done all these things. There's 17 different teams who've taken over a million a month. Most people break with skill because they're not prepared to break the pipe. They don't think it's going to break when they 2x marketing or 3x spend or bring more leads. In business owners, your vision has to be so big that everyone on your team's vision can fit inside of it and I mean as long as they're getting paid well, they'll stay as long as they know that's a reality for that. Who kills the sales culture fastest? Piss poor leadership.
