In this sales‑training monologue, the speaker walks through a step‑by‑step approach for responding when a prospect asks for a lower price. The method starts by asking the prospect to clarify what “cheaper” means and to reveal any competitor offers. By probing the specifics of the competitor’s proposal, the salesperson can assess whether the alternative is of lower quality or missing key results. The speaker then reframes the conversation from price to the prospect’s desired outcome, repeatedly echoing the prospect’s goals (e.g., scaling revenue) to shift focus onto value rather than cost. The overall message is that handling the cheaper‑price objection is straightforward if the salesperson asks clarifying questions, compares deliverables, and consistently ties the discussion back to the prospect’s end results.
