Two creators explain why LinkedIn's algorithm favors DMs that get replies. If someone responds to your message, they're 85% more likely to see your next post, making it a powerful growth lever most people ignore.
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85% more likely
When I first started my podcast, I had a rule for myself. I'm going to post on LinkedIn every single day. But the key is, is that I figured out all the engagement hacks. So, for example, on LinkedIn, a DM is the highest viral action that you can take. So if you DM somebody and they respond back, they're 85% more likely to see your post on their feed the next time that they log.
I did not know that.
So I had this strategy. I didn't know what I was doing at the time. It was just magically. I figured it out. I figured it out.
You're walking down the street one day and somebody shouts like, hey, you're in LinkedIn.
Well, I. The LinkedIn algorithm, like, the back of my.