0:32
Adrian explains why "sign the contract" kills deals. Use "authorize the agreement" instead, then explain what happens next: we onboard you, set up your ads, get you results. The phrase matters more than you think.
Adrian explains why "sign the contract" kills deals. Use "authorize the agreement" instead, then explain what happens next: we onboard you, set up your ads, get you results. The phrase matters more than you think.
Is we're just going to go ahead and sign the contract. Never use the words sign the contract. Those are trigger words. Nobody likes to sign contracts or anything you want to say. Authorize the agreement or go ahead and authorize the training. Agreement gives us permission to onboard you so you can X, y, Z or go ahead and authorize the service agreement. It allows us to go ahead and set up your ad so you can A, B and C the end result. Never use the word sign the contract again. We're going to spray you like I did. Adrian here. Authorize the agreement and follow me if you want to master sales and persuasion.
