
0:21
Prospects decide to buy long before you ask them to. If someone says they want option A, they already decided. Hesitation like 'I need more time' means they haven't.

Prospects decide to buy long before you ask them to. If someone says they want option A, they already decided. Hesitation like 'I need more time' means they haven't.
A lot of salespeople believe, like, oh, I got to get better at closing techniques. But is that when the prospect actually decides to buy? At the very end when you say you want to go with this option or that option? I want to go with option A. Because what about all the prospects that say, I'm not sure I need some more time to look at this? If they say, oh, I want to go to option A or whatever it is, that means they'd already decided that from the conversation, the gap.