7 Dec 2025 · 1 min
Tom Ferry argues that tough markets are when you should think bigger, not smaller. He cites Intel's growth during downturns and Andy Grove's Only the Paranoid Survive, pushing you to build better experiences and seize opportunities instead of letting conditions limit your ambition.
Chapters
Are you thinking big enough? Are you thinking big enough? Are you thinking big enough? Here's what I know. A lot of people in an environment like this allow the market to dictate how ambitious they are, how big they think, and yet what do we know to be true in challenging markets? That's when the biggest companies get started, that's when they shift, that's when they grow. If you read the wonderful book by Andy Grove, only the paranoid survive. Here's a guy running a multi billion dollar business who was able to pivot into in a challenging time and build an even greater company, intel, maybe, just maybe, this environment is telling you, is begging you to make a change, to pivot, to do something different, to maybe think a little bit differently, to think bigger about. Does the consumer deserve a better quality experience? Could you be the one that creates that quality experience and catapults your business to the next level? It's not the market, my friends, it's you. This is an opportunity for you to step it up and do something really big.