Short motivational excerpt from a YouTube video encouraging founders to set bold visions during economic hardship. The speaker argues many successful brands (Walt Disney, GE, Apple, Oprah) began in crises and grew by doing something radically different to serve customers rather than pursuing incremental improvement.
This is the time when you set a vision. This is the time when you decide how it's going to be. You look at the most successful brands and the most successful companies right now around the world. Guess when they started. During pandemics, during global financial crises, during depressions, during upset. Walt Disney, ge, Apple, Oprah, all these extraordinary businesses all started in hard times because they said you don't go out and try and do incremental better. You eliminate the old guard by doing something radically different that serves the customer. Do you guys get that?
