7 Dec 2025 · 1 min
A short podcast/transcript excerpt featuring Tom Ferry delivering a motivational message about setting a bold vision and starting businesses during difficult economic times. He argues that many of today’s most successful companies (Walt Disney, GE, Apple, Oprah’s brand) began in crises and that founders should pursue radical, customer-serving change rather than incremental improvements.
This is the time when you set a vision. This is the time when you decide how it's going to be. You look at the most successful brands and the most successful companies right now around the world. Guess when they started. During pandemics, during global financial crises, during depressions, during upset. Walt Disney, ge, Apple, Oprah, all these extraordinary businesses all started in hard times because they said you don't go out and try and do incrementally better. You eliminate the old guard by doing something radically different that serves the customer. Do you guys get that?