When a prospect says they want to keep looking around, ask what they expect other companies to say. This reveals whether they're chasing the cheapest price or a specific result. Once you know which, show them the gap between where they are and where they want to be, then position your product around that outcome.
How do you respond if a prospect says, "Hey, this looks good, but I just wanna keep looking around before I pull the trigger"? There's a reason why the prospect is actually telling you that because you haven't learned yet how to build a gap from where they are to where they want to be. You just simply lean in, "Yeah, not a problem. What are you hoping that the other companies will say to you?" What they tell me might be the real concern they have. "Well, I'm hoping that they offer a cheaper price." Oh, so you're wanting to see if they have a lower price? I mean, is, I'm not understanding, is price the most important thing to you or actually getting XYZ result? I made them think that there's a difference between just the cheapest price and XYZ result. Now you're going to plug in what the result is of what you sell. You're not just going to say result.
