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Short transcript excerpt from a sales coaching video advising against using phrases like “just to be honest with you” because they imply prior dishonesty; suggests neutral alternatives such as “just so you’re aware” or “just so you know.”
Short transcript excerpt from a sales coaching video advising against using phrases like “just to be honest with you” because they imply prior dishonesty; suggests neutral alternatives such as “just so you’re aware” or “just so you know.”
I see a lot of salespeople say, just to be honest with you. Now, we might not think this is anything wrong. We just kind of say it. But subconsciously, what does it imply? That you're not always honest. Because if you're saying, well, hey, honestly, I would do this, so it implies that you're not, what, Always honest. That is something that is seated in your prospect's subconscious part of their mind. You don't want them to think that you're not always honest. Okay, so instead of saying just being honest with you, I can just reword it to. To something like this. Well, John, just so you're aware. So I could say just so you're aware or just so you know. Yeah, just so you know, the way that they told me it works is blah, blah, blah, blah. So it means the same thing. But you're not implying that you're not always honest.
