A sales training exchange shows why generic answers to "Why should I go with your company?" fail. Responses like "best pricing" and "I stand behind my customers" don't differentiate you from competitors, leaving prospects with no real reason to choose you.
Tell me. Why should I go with you? Why should I go with your company?
The best pricing.
The best pricing. Okay.
I stand behind my customers.
You stand behind your customers. Okay. All right, let me see it. Okay. Why should I go with you?
I'd like to learn more about your family.
Okay. In what way?
Well, why all of a sudden are you contacting us? What made you decide that? You want more coverage?
Not a bad question. All right, I'm gonna come over to somebody else. Why should I go with your company over someone else?
Because I.
Represent my company. You represent your company. Okay. If our prospects feel that we all sound the same, could that be a problem for us? Okay.
