Short YouTube video excerpt offering sales-speech advice: the speaker warns that phrases such as "just to be honest with you" subconsciously imply the speaker isn't always honest and therefore lower prospect trust. The speaker recommends neutral alternatives like "just so you're aware" or "just so you know."
What are the top words to not say in sales? Be careful. I hear a lot of sales people like, well, just to be honest with you, George. Or honestly, what I would do is. The problem with saying that is subconsciously you just told them that you're not always honest. Well, just to be honest with you implies that you're not being honest all the time. You're seeding in their brain that you're not an honest person. And does that build trust or lower trust? Lower. See, I'd rather be the angel. Like, hey, just so you're aware, or just so you know. See, it doesn't do anything. It's neutral.
