A short YouTube monologue arguing that top sales closers should never lie to close deals. The speaker asserts lying reduces closing rates because prospects notice; instead, asking the right questions and using deliberate tonality can seed doubt about the prospect’s status quo and guide them to adopt a buyer identity without deception.
Should salespeople ever lie to close a deal? Absolutely not. There's no reason to lie. You don't like. A lot of people think that, oh, to be really good at sales you gotta lie. That couldn't be further from the truth. The more you lie, the less likely you will close. Prospects aren't stupid. It's the questions you ask your tonality that seeds doubt in their mind that what they have, what they're doing, is not really getting them where they really want to be has nothing to do with lying. Even if they do have like some type of objection, they don't have to lie to get in order to cross the finish. They help build them into the identity of the person who becomes a buyer. So mine doesn't do that at all. So don't lie for sure.
