Short YouTube coaching clip ("Use this if you cold call ☎️") where John (identified with XYZ Realty) demonstrates a cold-call script and explains behavioral tactics. He models using a confused tone and a paper-rustling pattern-interrupt—claiming to hold a prospect's property tax records for a Willow Lane address in Savannah—to provoke curiosity and increase engagement on outbound calls.
I want you to hear the sound of these papers. You're going to hold them in your hand and do coke off like this. Yeah. Is this Sally? Oh, hey, Sally, it's John with XYZ Realty. Listen, I'm holding a copy of your property tax records on your. Looks like your Willow Lane home there in Savannah, and I was wondering if you could possibly help me out for a moment. What type of tone did I use there? Confused. What is a confused tone triggering a prospect's brain? They want to help me now. Did you. Why would I ruffle the papers there? What does that do? That's a massive pattern interrupt on a cold call. It triggers them to want to engage. Are you going to hang up the phone? If somebody says, I'm holding a copy of your property tax records on your 75 Willow Lane property there in Savannah, and I was wondering if you could possibly help me out for a moment. They're like, yeah, what's going on? Oh, you have my property check. It's a pattern erupt. We're working with human behavior rather than working against it.
