Short excerpt of a YouTube video in which two speakers (A and B) discuss how service providers can differentiate themselves from competitors. Speaker A emphasizes personal involvement (“you get to work with me”/“I’m here to help your whole body”), while Speaker B highlights that many competitors sound similar and stages audience members to illustrate the problem of undifferentiated messaging.
I could get this anywhere. Why are you different? Because you get to work with me.
What makes you different?
Well, we have something to offer that no one else here has to offer.
What makes you different?
What makes me different? Yeah. I'm here to help you. Your whole body.
Okay, I want you three to come up here and stage with me real quick. Everybody give it up for these guys. Come up here real quick. I'm talking to one.
Of your competitors, and I asked them the same question I asked you. What makes you different? What do you think they might say? Well, I've been doing this for a while time get great results. Okay.
Okay.
What do you think one of your competitors would say?
They would say that I just do a very good job of that.
Okay. What I think I just heard all of you just say up here is that in your prospect's mind, you all.
Kind of sound the.
What?
You kind of sound the same.
Could that be a problem for you?
