Why I Feel Sorry For People Who Aren't Fearful A Little Bit Every Day
7 Dec 2025 · 2 min
Brad Costanzo argues that daily fear signals a vivid imagination, which is valuable. He recommends visualizing worst-case scenarios to spot real risks, then rewriting the story in your head to imagine success instead. Fear is internal; danger is external.
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Hey, it's Brad. No intro jingles, no interviews today, just you and me. And I wanted to share a thought on a topic that was actually pretty appropriate for the time of year that I'm recording this. It's the Halloween weekend. And I want to talk about fear for just a moment because I know that we all, especially entrepreneurs, business owners, and anybody trying to take a big step out of the. Out of their comfort zone, faces fear. And I actually feel sorry for people who aren't fear a little bit every single day. That's because it takes a great and vivid imagination to be fearful of anything. Now, obviously, danger and fear are not the same thing. They're kissing cousins, but they're not the same thing. When we're in danger, it means that what we feared might happen, well, it's happening. It's not our imagination anymore. And danger is an external event that has put us in danger. And if we don't act right now, harm may come to us. But fear is just an emotion, and it's caused by a really vivid imagination. So what's cool, if you think about it, is that the more fear we feel, that just means the better our imagination really is. So if you, like I found myself. If you find yourself like a deer stuck in headlights, absolutely petrified about making a choice, making a mistake, what could go wrong, and picturing all the dangers that may lurk around the corner, it just means you've got one hell of an imagination. It means you can visualize outcomes better than most people. You can picture the future absolutely clearly, but the future you don't want. That level of visualization, my friend, is a skill that's not easily come by. It takes years of practice to make perfect. Believe me, I've done that because I've got a great imagination, too. But what I do, if it helps any of you, is to let that ugly, fearful version play out fully. Just like a movie in all its glory or all its gory, just like a Stephen King movie right there in my head, because this helps me understand the stakes involved and what could go wrong. There's some really useful intelligence right there, buried in fear. Because your fear is simply trying to protect you. It's trying to protect you from doing something bad, from getting in danger, and that's okay. It's got a very positive intention. So.
I visualize popcorn. And I sit there and I just let it play out, but I don't get attached to it. And I remember that there's a big difference between fear and danger. So just like that Stephen King movie playing in my head. I watch it until the end and I take notes because then I use my imagination, which as I said, is very vivid, just like yours, to see the future I want to happen only now. I know where the clowns are hiding in the sewers. I know where the booby traps are placed so they can't surprise me anymore. And the story always ends differently the second time around. After all, I wrote it. Look, I wouldn't want to live in a world without scary movies, but I also wouldn't want to be stuck in a theater that plays them on loops either. After all, Stephen King created it, but he also created Shawshank Redemption. Let that sink in for a second. The same imagination that created it, that created misery, that created all of the gory movies that Stephen King did, made Shawshank Redemption, made Stand By Me, and a number of other amazing and uplifting movies as well. And that's the power of your imagination. It can blow up your fear, but it can blow up your vision of what's possible for you. Now, if you like this topic, I also did a video, a speech a few months back about how I use fear to fight fear and.
How I use big fears to overcome little fears. So if you like this, go to baconwrappedbusiness.com.
Fear I'll put that in the show notes as well and you can watch that little video. It's short, it's just a few minutes long, but I think you'll get a lot out of it and I'd love to hear back from you if this is been impactful for you sharing some bigger thoughts like this as opposed to just business tactics and strategies. You can always email me@askbradakenratbusiness.com and as I said, go check out baconratbusiness.com fear to watch the short little video about fighting fear with fear. Okay, till next episode. See you soon.