Short spoken advice (YouTube) warning salespeople against using phrases like “just to be honest” or “to be honest,” arguing that such phrases subconsciously signal prior dishonesty and therefore reduce trust. The speaker contrasts that with neutral phrases (e.g., “just so you know”) that do not erode trust.
What are the top words to not say in sales? Be careful. I hear a lot of sales people in every industry, they're like, well, just to be honest with you, George. Or honestly, what I would do is. The problem with saying that is subconsciously you just told them that you're not always honest. Think about it. Well, just to be honest with you implies that you're not being honest all the time. You're seeding in their brain that you're not an honest person. And does that build trust or lower trust? Lower. See, hey, just so you're aware or just so you know, see, doesn't do anything. It's neutral. So that's a bad word to use.
