#customerexperience Lessons From Senegal part 1 #talks #event

13 Mar 2024 · 1 min

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Jermaine Edwards visited 22 countries in 2019, ending in Senegal where he met Steve, a local artist running a sand-paint studio on Gorée Island. He draws customer experience lessons from these travels and argues that broader travel builds perspective.

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And I found this to be more and more true every single country that I visited. In fact, in 2019, I visited 22 different countries looking at varying different growth projects and experience projects that were happening. And I ended my tour in a place called Senegal. Has anyone ever been to Senegal? Okay. I'm going to advocate different continent travels for you guys as we look at experience at a broader level. But a place called Senegal and a beautiful place called Gorée Island. And in Gorée Island, I met a guy named Steve. And Steve actually ran a beautiful, I guess you can call it sand paint art studio. And while I was with Steve, something clicked in my mind as we were having these conversations, and I was seeing people coming in and out of his store in this hut, literally a hut sitting on the side of a beach.