Jermaine Edwards presents a four-part Power Connections Formula: Helping plus Crafting divided by Identifying motives, all within continuous Studying of market trends. The framework integrates into daily visits, invitations, and conversations to build more influential customer relationships, with a downloadable workbook offering concrete examples and exercises.
Chapters
Hey, it's Jermaine Edwards, your customer growth guide. If you're new, welcome. If you're old, welcome back to the fold. This is video number 3 and the last video of the Power Connections videos in the Customer Mastery Series. Now what we're gonna do in this video is look at the Power Connections formula. And in video number 1 and 2, we began the process of thinking about how we make power connections, what that is to engage and what it looks like. We're now gonna put all things together. So if you haven't seen video number 1 and 2, Go and see that and come right back to video number 3. So Power Connections formula is all about how we integrate these 4 areas into our daily routine. And one of the most important areas here, particularly with applying anything new around communication, is to figure out in our own minds how applicable this might be to us and where might this be added or bolted in or supported in our daily communication. So here's how we can do that. What we want to do is first we'll start with understanding these 4 things are fluid and that they're happening sometimes separately and sometimes they They're happening all together at the same time because we're engaging at different levels, at different stages with the customer. But there is a particular formula that I'd like you to consider that might help us to think about these different 4 steps that we go through. So here's what it is. So for the formula here, for really thinking about connection, what we want to do here is we want to do H, is what we do more of. We want to go into the helping mode here. We do H, plus C over I. Now, if we can do more of that, we're going to get more of what we want. So H, helping, plus crafting, over thinking about the motives and the fears of the customer, helps us to get greater influence. Yeah, helps us get greater influence. So if we can think about those things, if we're going to do anything more of, we'll do more helping, a crafting of those things over iron. Now, how does the other things here connect together? Where is the S piece here, the studying piece? Well, here's where it comes in. All of this needs to be done around the study. So we're constantly studying the trends, we're constantly looking at those things all the time. But as we do our activity, we want to do more helping, more crafting of identify— it's very intentional things over the understanding of the motives and benefits. So the quality of these two things happens with the identifying motives and benefits, but we wanna make sure that we're consistently studying all the time. That's happening all the time. But as we think about our daily engagements, we always wanna be helping, always wanna be thinking about crafting our visits and ensuring that we're viewing the motives and benefits of the customer. And that's what the Power Connections Formula is. If we can think about those things in all of our engagements, it's pretty easy. Just think about how do we help? How do we craft these specific invitations and visits with those circles of influence? Are we being aware over the interests, obviously the motives and benefits of the customer? And are we making sure that we're studying the trends all the time so we can craft those things intentionally? We can think about those things, build it into our conversations, we'll have much more persuasive and influence, in their contacts and in those particular individuals, and will be able to get the benefit of being known as a power connector. So in the workbook, I've got this formula laid out with some specific examples of how to use each of these specific areas in your everyday communication, so you never have to worry about how you can do this effectively, and you can immediately get the benefits of using this right from day one. So download the workbook, make sure you've gone through all the activities, and start to then communicate with me. Subscribe, make sure you're commenting back on these videos, tell me how it's going. I want to be able to help you directly, make sure you become a power connector, and I'll see you in the next mastery series.
