Ask your sales team each week: What problem are you trying to solve that would have the most impact on your results? This forces teams to identify the one obstacle that, once removed, moves the needle on outcomes.
Chapters
The first is a problem question. A problem question. Now, what do I mean by a problem question? Well, I don't mean a problem in the sense of you're creating more challenges for you, but what I do recognize is that for everybody, every single week, in order to achieve a particular result, you're literally solving a problem to get there. And so a question you might ask yourself or ask your team is, what problem are you trying to solve this week that would have the most impact on your results? What problem are you trying to solve this week that would have the most impact on your results? If you can ask that question, a problem-based question, to really figure out what is that problem that I need to solve to get that result, you'll have much more impact and focus on the right things.