Results Based Customer Conversations #salestips #customersuccess

results-based conversations. So we should never assume that just because we've achieved a particular result with the customer, that those results have been disseminated and communicated to other parts of the business. That's almost never the case unless it's something really, really big. It's usually the contact, the department, the head of department, maybe somebody a little bit more senior than that, depending on the thing that you're working on. But even if it is something big, doesn't mean that other people care and want to know or really see the benefit or value to them. So it's our job to begin to help them see that more clearly. So when you're having a results-based conversation, we need to talk about case studies, ways in which they are communicating that for themselves so they can raise their own status and prestige and advocacy in their own business. But also we need to look for specific mini case studies. So