Jermaine Edwards

Tracking Customer Value_ Realising Customer Results #customersuccess

9 Mar 2024 · 1 min

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0:42

Jermaine Edwards walks through a weekly checklist for tracking whether customers are actually getting value: Are they making progress? Reducing costs? Running more efficiently? Increasing revenue? He argues you need to ask these five questions at least weekly to know if your product is working.

Chapters

are they actually getting the realized results from that interaction with you? And we can track this sequentially, or at least concurrently with them on a weekly basis, meaning it's a simple question. Mr. Customer, are you getting the value? Are you feeling like you're making progress? Are we reducing costs for you? Are we making things more effective, more efficient for you? Are we helping you to increase revenue? How are we tracking the realized value with that organization on a weekly basis? Now, a weekly might seem really intense and perhaps they're overkill in some way, but actually I don't believe it's unreasonable at all.

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