Tracking Project Ownership - #customersuccess

9 Mar 2024 · 1 min

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Track who owns each project component weekly. Knowing who's responsible for what, what needs to move, and who to influence helps teams accelerate sales cycles and keep customers moving forward.

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And so for you on a weekly basis, you're probably doing this already, but just to make this much more apparent and much more intentional, we need to be thinking about who owns what inside a project and opportunity and tracking that every single week. At a strategic level, you need to be thinking about what specific things might need to shift, might need to move in order to, you know, really move this progress forward, move this project forward, move this opportunity forward. If you're not aware of that on a weekly basis and tracking strategic progress, where are we moving? What needs to move? Who needs to be moved? Who needs to be influenced or communicated with? It's unlikely we'll cut those sales cycles in half and start to see our customers make progress with us in new opportunity areas.