Jermaine Edwards

Unlocking CX understanding #customerexperience #talks #event

12 Mar 2024 · 1 min

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0:31

A speaker argues that most organizations misunderstand customer experience and that getting it right transforms everything. Grounding yourself in different perspectives on CX lets you use existing resources more effectively.

Chapters

And it's going to be this. The question is, am I viewing CX in the right way? I want us all to be asking that question as we go through this conversation today. Am I viewing this in the right way? Because the reality here is understanding the key essence of CX will fundamentally transform everything that we do. We believe that? Absolutely. So the more we ground ourselves in different perspectives and ways in which we think about CX, the more enriched we'll become in thinking about how we can make the best use of the resources that we have. I want to offer this.

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