Jesse Ferrell tells a story about a woman named Jerri who answered a question about accountability during a group pledge exercise. When others hesitated, Jerri responded simply and directly, earning a box of Wheaties as a symbolic reward for embodying the "it factor."
Like. Yes, what is it? Jerry is a very special lady. She's got an incredible cover. The COVID is when someone has a face like Dr. Amanda that they have the face on. You don't know what's going on behind that because they put that cover on. Yeah, you've got it too. But this one here is. I'm gonna pick one right away. She is so sweet and innocent and kind and polite and professional. But the girl can show up and show out. Check this out. This is what I call if it will come on board. And I hope I'm not too far away from it. Let's see if I'm not too far away from it. Yes. Jerry was engaged. Let's go back about a year and a half. We're rolling out the it factor in five absolutes. See, these two are already laughing. They already know what's coming. So we're all in the room. Most of you here. Some of the new ones you did. So you guys are gonna love this. I'm human. I can blow it as a speaker. I have in some really critical places. I blew it that day really bad. And who do you think pointed out that I blew it? There's about 40 of us in this room and I'm really bringing home this point. And I asked for a commitment. I asked for pledges and I said, we should hold each other accountable. And I got a lot of nodding. Oh, these two are off. Gold jacks. Gold jacks, right. I got a lot nod. I said, all right, let's, let's, let's just say let's. They said, well, well, how are we going to make this happen? I said, well, let's hold one another accountable. You guys good with that? Everybody said, yeah. Raise your hand if you're good with that. Everybody raise your hand. I said, alright, I got this to you. And all of a sudden I'm not going to name names. Someone in the group said, I'm not naming names. Someone in the group said, the hairs on the back of my neck rose up when you said, someone else is going to pull me accountable. I'm not going to tell you who that person was. I'm not that guy. So now this one here starts to stand up because she knows I'm in the middle of a challenge and I'm like, new. So she starts standing up and I gave her the wink and I got this. So I stood over to that person right next to the person that was getting in my face about. She raised her hand. But then she changed her mind. She thought about what it meant in terms of accountability. And so I pontificate and I go back and forth. I challenge, I go back and forth, I pontificate. Then I want to bring the point all around, so I'll make sure we all got it. And I said prolifically, with great words, I said just like so and so said, I'm not going to say her name. I remember the name. I'm not going to say the name. The hairs on her back raised up, and nobody said anything except this one. This one whispers. Then I realized what I said. Oh, shoot. I don't know if she's got hair on her back that's not on me. This one. And she said it so innocent, like she knew I had blown. That's engagement. Can you guys feel that? So thank you, Jared. So I didn't get to reward you, then. You. You are one of our champions. I'm going to give you one of these right now. I'm going to give you a box of Wheaties, because Wheaties are champion tonight. Engagement. You don't know what's going to happen in the future, so you just keep working at it, right? It might not be known now, but you could get engaged. You see what I'm saying? So engagement. That's where we're at, Tim. That's what we want.
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