$166,900 Month Breakdown (Consulting Business At 98.2% Margins)

All right, so record month, $166,900. I'm using Stripe so you know, like, it's a, it's a real thing. So it's, um, from October 31, which the end of October 31 or the beginning maybe, till the end of November 30, that's $166,900. We're gonna work, uh, out how it happened. Now, this month specifically, this season is important to me because I get to answer the question, did I win or did I not win? And that matters to me because at the beginning of the year I posted this, the plan to make $100K a month profit with 3 hours a day, right? Because in the, like, I've had $100K a month businesses before, but I've never had recurring $100K a month profit businesses. Not, it's not always profit and it's not always personal because I have to give it to somebody else. This is the journey to make $100K for me every month in my bank account. No ifs, ands, or buts, no technicalities, post-taxes, just in the account. And, uh, at the end of December, I'll know, did I get there? Did I not? But as of, uh, where is this? As of today, November, it just ended. Well, we're on our way. So I'm recording this video to show you the structure that made, that made this possible and the result. So let's switch to that. It's this. Yeah. All right, cool. So let me preface this with I did not sell different kinds of stuff. I sold the same stuff, but I sold different access to me. So the way this works, it's typically in the industry you sell an offer suite, which is different things. So think of an offer suite as, well, you have a mastermind and a course and a coaching program and a community, right? But these don't cross-pollinate to each other. So if you improve one, that doesn't mean you improve on the others. What I like to do, and what I found is even easier to do and simpler It's still one thing. So you can sell your tools and then you sell access to you to implement said tools. So you can sell temporary access, core and recurring access, and top access. So this is what I did. We're gonna go by, by levels on how this, you know, the money was created. We're gonna start with the lower one. So the first thing I sold was a tool. Now, this does not require any extra time from me because it was a tool that was already created. What matters here is how it was sold. So how it was sold is typically, uh, people sell their stuff with like, here's part of the stuff, you can buy the other, the rest of it. And they kind of give the tools away as in, hey, use them. I don't like this because that typically is good for selling commodities and selling I don't know, like little things at the supermarket. But you sell coaching and consulting, and that I consider is a luxury good because like people who are, you know, in a very desperate need don't, or shouldn't, shouldn't buy coaching and consulting. It's more of a luxury good, and you have to play with a different— in a different way. So I sold the tools, but I did not give away any of them, or I did not let people use them until they bought it. Because when you let people use them, that's what's called value. Value is when you give people the answer, and people buy stuff out of— not out of gratitude, but out of self-interest. So if you gave them the value away, then there's no really big reason to go back and buy it because you already gave it away. And when I built an audience based on value, what I turned out to be is just a bunch of freebie seekers and people who may not— but not everybody, of course. But a big percentage of it was that. So I don't like giving— like selling stuff with value anymore. I like selling stuff with insights. So what's the difference? Insight is not giving away the answer but proving that you have it. And when you give away insight instead of value, you turn— you get just a much more robust audience. It's the reason why I have 120,000 followers on Twitter and I have 15,000 followers on Instagram, and they make the exact same amount of money. Like, it's almost— it's almost the same, which is kind of crazy to me, uh, because the other one's 15 times larger. But that's what happens when you— when you build an audience with a robust, really good character in mind instead of just giving everything away for free. Because when you give things away for free, well, you only attract probably people who will just want freebie seekers, right? Not people who want answers and insights. So I put together a bundle of the tools and then I sold it. That created— let me tell you these specific numbers, and the numbers will not add up, uh, totally to $168,900,000. They'll add up to $162,800,000. The reason why it's— I think somebody bought at the, you know, between time zones on October 31st or something, but the money ends up being more. So like, it'll be a problem if it was less, but it's actually more. Anyway, I need to say that because it bothers me. But selling at this level created $17,000, and I'll tell you exactly how— what percentage of the income was that, so it'll be easier for you to see. That was 10.4. $17,900, and this is 10.4% of revenue. Okay, that's part 1. What's part 2? Part 2 is second level, which is temporary access. So you already sold something, right? I offer the option of if you wanted to work for 2 to 4 weeks to implement that one tool, because most people I have found need to get a taste of what it's like working with you for a short time before they commit to a longer time. Another option that I— well, another phenomenon that I observed is prospect inertia. The more money someone gives you, the more money they are likely to give you. So this is why when you try to get people to turn from a cold lead to a $1K, $3K, $5K, $10K client, it's a, it's a big push. And that's how you end up with quite ineffective audiences, even though they're big. People can't monetize because they just ask people to jump too much. I don't do that. So I offer tools and then slightly higher, would you like my help or like some time of temporary access to make use of this tool? So the numbers on this was $29,900, which was 18.4% of revenue. Which is interesting to me is that most people that are clients went through either one of these, and I'm talking 80%. Like, I don't deal with leads. I only deal with people who have purchased either tools or temporary access and only then do they have access to become clients. It's not like that by design, but by inertia, because you would make so much more, in my opinion, if you didn't focus on turning leads into clients directly, but like unbundling and breaking down what are the things that you give access to your guys, like your clients, and then you say, what things can I remove and shorten the time commitment make it easier to consume, making it easier to get, and selling those small pieces. It's like a car dealership. Like, you don't just buy a car right away. People take it for a test drive, right? It's the same principle. And a car is a big purchase. Coaching and consulting, for a lot of people, it is also a big purchase. So it makes sense to offer test drives instead of offering the big thing, right? You don't, like, you don't ask people to marry you right off the bat, right? You ask people to go on a date with you, and then, you know, you take it from there. And somehow in coaching and consulting, we kind of lost that. We just, I don't know, I feel like, and I'm talking about myself here, and I put myself in front of this, we got on our high horse as in we got the audience, we got the authority, why are we not getting clients? And it doesn't work like that. We gotta give people some sort of momentum and inertia to get them started with easy things because people are oddly consistent. You know, they take one step and then take another one, the other one, because what you're really selling on the shell is a big form of certainty. If people spend $0 with you, then spending the big amount is scary. But if they spend $1 with you and they got more than $1 in value out, then it makes sense to spend $2. And it's not only about the sense, it's about the certainty, because like people are uncertain, you know, they're by default like kind of like floating because there's so many offers going on around in the market. When you can provide certainty with small steps along your offers, you make yourself the default, the obvious, and actually the easy choice. Which is why I don't try to push people like into the biggest things right off the bat, because I understand that even though they might be qualified, quote unquote, they may not be ready yet. It may— it might make more sense to give them something that's smaller, that's more actionable, before they go and ascend into those more levels. And I feel like the industry lost that with offer suites. Whereas OfferShells, when we go small and we act up, turns, you know, it creates $160,000 months. So, you know, there's something working here. Next is Core Access. These are my guys. These are the cash creators. And this is where I devote energy, effort, time, and money to make it happen. So this is a close-knit group. We got around 80 people inside, and it's where I help people build to $1 million a year in profit. So this includes constant access to me, and it's like, it's not that like the highest level of access I'm willing to offer, but it's close, right? And this is what I'm going to be closing when I— well, in January, I'm going to be closing in January because last time I You know, I had a big goal of mine. I sold the company, I sold it for $1.4 million, and then like 18 months later it sold for 8 times more. I'm like, shit, right? But I don't do regrets, but that one stung. So now I thought, okay, well, I didn't— I wasn't able to see the big picture because I was always running. You know, I got to a milestone and then I'm like, okay, what's next? And then what's next, and then what's next. And I never paused, and I realized that when you cross a finish line, uh, you shouldn't keep running, you shouldn't keep going, you should pause and you should celebrate. So that's what I'm going to do. In January, I'm running the final intake and I'm closing this level of access because, you know, I, I can tell if I want or not, and, you know, as numbers project, I'm probably going to get there. So you know, I'm not gonna make the same mistake again, and I'm closing it, at least, you know, the way we know it. So anyway, that's what you would call like a typical client relationship. This created $87,300, which is 53.6% of revenue. This is the number I'm most proud of. Because typically, for me at least, in the previous Black Fridays, most of the money was, how do you say it, one-time revenue, right? It happened then and then it fizzled out. Most of my money now, because of the Cash Creator Model and the Offer Show, is recurring. Like, see, it's 53.6%. That's a big deal because a lot of— this is why people make like $50K, one month and then $5 next month, it's because they have volatile revenue, which is really— it's really good, like, when it happens, right? But I found that people that get really high when they get good months also get really low when they get bad months. I found a solution to be, like, to flatten them and to, like, instead of focusing on volatile revenue, move towards more of a recurring style revenue. Because it's not like— it's not the work that kills you, it's the stress that kills you. It's the ups and downs, right? This is, well, I live in Poland and like I see 80, 90-year-olds smoking and I'm like, what the hell? Like I thought those two were mutually exclusive, right? But it turns out, I've done some bro research on this. It's not like the work that kills you, it's the stress. Like being constantly stressed, like that's the true assassin. And having volatile revenue, It— I did feel horrible when I had that at some points, and when I switched to more recurring, that was the best thing I did for my sleep, for my blood pressure, for my stress, and, you know, for my body and my mental health and my family. So, uh, this is the number I'm most proud of. It's a recurring one. And the last level is top access. So top access, I believe, and I have found that when you work with like truly, truly competent people Like they just get it. And it's not uncommon for the guys at the top level of access to which I offer, you know, the most I'm willing to offer closeness to me. These guys sometimes take less work than these guys because they get it right. If you work with somebody who's like truly, truly competent, you understand this. This is the level people can only access in the back end. It's only invite. It's invite only. And I only give it to people Ajo, I'm like, okay, this person will get it because this requires the closest access there is, there is to me. So I got to be careful with it, right? So this is, or this created this month, $28,600. That's 17.6% of the revenue. And, um, that is it. I'll give you a visual so you can see it better. Yeah, so this is how the revenue is distributed. So this is— both of these are recurring. This is pseudo recurring. This is one time. And I'm proud that this is the smallest one. I'm proud that that's the smallest number and that the biggest numbers are other things that are actually recurring, because that is a true cash creator business that is low stress, that doesn't do sales calls, that that doesn't do maybes, that's recurring, that's profitable. And this ended up in 98.2% profit margins, at least for this month, which makes me, makes me very happy, truly. If you wanted to see the how everything works out, this is it. This is the offer show. The tools created $17,900 for 10.4% of revenue. The temporary access created $29,900 for 18.4% of revenue. The core axis created $87,300 for 53.6% of revenue recurring, and the top axis created $28,600 for 17.6% of revenue also recurring. And this is it. These are the, the naked numbers. This is the proof that things are working out. So I am, you know, I'm happy. This is the 5th month in a row that we break $100K profit. For the month. And now, you know, not making the same mistake, I'm gonna go and celebrate, right? Pause, celebrate, see what's next. I'm starting a new arc soon. I'm getting married and planning on having kids. I want to have a house. I want to do many other things because I realized that, like, I love business and I'm not going to stop doing it, but I love my life more. And there's things I want to do and I think that I must do for myself, for my family, for my loved ones, and for my friends. That are other than sitting at the laptop, right? I want to do other stuff. So because of that, on January, I'm running the final Cash Creators intake. It's the final of Cash Creators as we know it. So if you found value in any of the stuff I've given you, or refer me, or you'd like to work with me to create your plan for 2025 to get to $1 million in annual profit, to cash flow $1 million in 2025, not recurring, but profit, then this is it. The final intake on January, 15 spots. So if you would like to save a spot now in December or get kickstarted in January, there's options for both. You can reach out to me in socials and we can work the details out privately, right? Talk soon.