A coach explains why most creators fail at social media: they don't have a clear goal their audience can root for. He calls this the protagonist pose—publicly naming an ambitious target like $100k a month, then showing the rules and path to get there. Followers rally behind a mission, not a sales pitch.
What makes up a good story? The protagonist has an enemy or a goal that they want to reach. Most people on social media, coaches, consultants, they don't really have this kind of goal that they want to reach. If people are going to follow you, you need to lead them somewhere. How can you lead them if you don't really have this goal that you want to get to? The most profitable post I ever made, I'm probably going to put it on the screen right now, on my plan to get to $100,000 a month and profit. People could stand behind that. Before you post something about, "This is where I'm going, this is what I want, these are my rules, this is the path that I'm going to take," then people don't really understand, like, why are you doing this thing? Why do you bother? What's the thing driving you? Once you post the protagonist pose, you kind of change the perception that people have of you. You go from being somebody selling something, like everybody else, to becoming a man on a mission.
