Four creator archetypes mapped by effort level and price point: Brother (low effort, cheap), Hero (high effort, cheap), Mogul (high effort, expensive), and Pragmatist (low effort, expensive). Pick the one that matches your strengths, not the one you think you should be.
This is a creator quadrant, and knowing which kind of creator you are is gonna help you create better content, make more money. The wealthiest people I know know exactly which of the 4 they belong to. So which one are you? So it depends on your preferences. There's no wrong answer, but what your preference is between these 2 axes. So low effort content, high effort content, or you like selling more to fish, which is like cheaper offers versus whales, which is more expensive offers. So an example of the category of somebody who would sell to fish, so cheaper offers, but also puts lower effort into his content, that would be the archetype of what I call the brother. A great example of this is somebody like Sam Sulek. So he sells cheaper things, but his content is not that much of a high effort. So that gives him the appeal and kind of the strength of somebody who's like one of us. He's one of the brothers. Right? Maybe you still want to sell to fish, but you want to put high effort into your content. That puts you in the category of the hero. It's somebody who kind of made it, who has more resources, can do more, yet he still helps people kind of in the beginning of the journey. These people are also the people who get the most hate, but also the people that go the most viral and get the most love. So it's kind of for people with a different kind of stomach. A typical guru will fall into this category. There's people who put a lot of effort into their content and only sell to whales or mostly sell to whales, which is higher end of the market. That would put you in the category of the mogul. It's somebody who, for example, Grant Cardone might create great content, but is mostly interested in getting people into like his higher end investment firm. So that puts you in that category of the mogul. And then there's the last one of lower effort content and only appealing to whales or mostly to whales of people who can pay you. That's me, in which I don't really put that much effort into the things that I create. I'm mostly text-based and email, but I know what I can do. I know what I'm good at. I know how can I help people. And I don't really bother talking about much else. So that would be somebody who falls into the category of the pragmatist. As you know what you want and you just say it, you know what they want and you say that too. So depending on which one you are is going to allow you to create better content and just make more money, because you can be 100% of yourself, but you can only be 50% of somebody else, and you might as well play to your strengths.
