David Molina argues that coaches and consultants should give their products distinctive names instead of generic labels like "program" or "PDF." Apple's iPod, iPhone, and iPad prove the point: named products are more persuasive. A spreadsheet called "Zero to X" sells better than one called "spreadsheet."
Apple has the iPod, iPhone, iPad. They don't call it the Apple Music player, the, the call maker from Apple, and the big one. They call it something. But coaches, consultants, agency owners, people who sell services online, they usually don't call things things. They have my program, or they have the spreadsheet, the PDF, the template. And I think that's a waste of potential. Call it something. I don't call a tool a piece of metal. I call it a hammer. You don't call your spreadsheet a spreadsheet. Call it the zero to something spreadsheet. Call it the six packs in two months thing. Call it something so that it's more persuasive. Things that have names are more persuasive than things that don't.
