Avoid "cockymonials" that make you look good instead of your client. Frame results so the client is the hero of their own transformation, not you. This approach builds credibility and generates more revenue.
Don't do cockymonials because I'm proud of that joke. So what's a cockymonial? A cockymonial is when people say, hey, look at this testimonial that a client gave me. My client did this and my client did that. And look how great I am. It's all about them. It's not about the person. And that's so cocky. This client, look at this transformation. We lost 30 pounds. It's like, dude, you didn't like not eat for them. It's not like you lost 30 pounds. They lost 30 pounds. But when you do these testimonials and you share proof, that other people get in your world, don't talk about you being the hero. They are the hero. When you show you were the main thing, that's just poor taste. That's just not a good look on you. So make them look like the hero and you actually make more money that way.
