Traffic and content are both essential for social media success. You can drive visibility through retweets and comments, but without high-quality content and an optimized profile, that traffic won't convert. The speaker compares traffic without good content to "whipped cream on dog shit."
There's two aspects to social media. You need traffic. That can be retweets. That can be maybe you're sending out DMs, putting comments out there under bigger profiles. And then there's content. That is the quality of your content. You can get all the traffic to your profile, but if you don't have the content there or you don't have an optimized profile, then it's like putting whipped cream on dog shit. You need the two. Like, they're synchronized. You need traffic, you need content. And when they come together, that's when you get the conversions.
