Build an audience first, then launch a product, and you're gambling on one shot. Better: share work incrementally, listen to feedback, and refine as you go. Each piece gets better and your audience actually wants what you make.
There's two ways to build audiences. You can build an audience first and then launch a product, but then it's kind of risky. But what if your audience doesn't want the product you built? You only have one shot when you have a big audience and you launch an offer. To me, it doesn't make sense because to me it's like you're gambling. It's like, yeah, I'm just recording all my podcast episodes and I'll drop all 300 of them next year. Makes no fucking sense. Whereas to me, there's another way to build an audience. It's going through feedback loops, sharing what you've done. You can't miss because you got there with feedback. People told you what's valuable for them. Your podcast episodes are so much more valuable today than they were before because you built it with feedback. You just didn't drop 400 at a time. So yeah, you go one at a time, and then it's like eventually get feedback from what the product that is should build.
