David Molina shares a copywriting trick: deliberately misspell a word like "noi" instead of "new" and add an asterisk. The typo makes your message look human instead of automated, and he says it tripled his outreach response rate.
This one message tripled our response rate. Instead of saying, are you following because you're looking for new clients? We actually said, are you following because you're looking for noi clients? And then we added a typo, new with the little asterisk, and it doesn't look automated. It looks like a human mistake, and people actually responded more to that. So feel free to steal it for yours.
