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A Good Marketing Habit: Always Give A Reason Why

Name: A Good Marketing Habit: Always Give A Reason Why
Uploaded: 2024-02-08T20:00:20+00:00
Duration: 44 s
Channel: David Molina
Description: In this short marketing monologue, the speaker advocates a habit for marketers: always attach a clear "reason why" to any offer or invitation. Using a…

8 Feb 2024 · 1 min

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In this short marketing monologue, the speaker advocates a habit for marketers: always attach a clear "reason why" to any offer or invitation. Using a dating analogy, they contrast a generic lunch invitation with a more compelling proposal that includes a specific reason (tickets to a favorite band's limited‑time concert). The speaker argues that without a reason, offers signal no consequence for delayed response, which can lead prospects into a "friend zone" where urgency is lost. By providing a reason, marketers create perceived consequences for inaction, thereby increasing urgency and accelerating lead speed.

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It's a good habit to get into as a marketer to give everyone a reason why. Every time you want to give a reason why, let's say you want to take a girl for a date, right? There's two proposals you could make. Proposal number one is, why don't you and I go for lunch? Okay. Another one is, there's a band that, by the way, you like, but they're only staying on this weekend and I got tickets. Would you like to come with me? There's a reason now. Every time you make an offer, I'm a big fan of adding a reason now. Because if you don't, then it subconsciously signals that there is no consequence to being slow. And I'm not a fan of that because that's called the friend zone. There has to be some consequence. And providing a reason now with every offer you make allows you to have that consequence and increases lead speed.