A hard truth about making money
27 Feb 2023 · 0 min

0:19
Less than 1% of your audience will buy right now. Focus on proving your competence to that tiny segment while building trust with everyone else over time. Most people aren't ready yet.

Less than 1% of your audience will buy right now. Focus on proving your competence to that tiny segment while building trust with everyone else over time. Most people aren't ready yet.
Less than 1% of your audience is going to buy from you, and that's just the reality. Your job as the entrepreneur is to optimize for the 1% that will and nurture the other into becoming that 1%. But some people are just not ready yet. That's why audience building is a long-term game. There's some people that are willing to buy today, and the way you get them to buy today is by proving that you're good at what you do.