Insight-based content reveals problems without prescribing solutions, unlike value-focused how-to writing. Read business books like Atomic Habits and watch TED Talks to train this mindset. They show you thinking, not steps, which keeps people engaged and curious enough to buy what comes next.
Actually, on Monday, somebody asked me on a call, Jake, like, I'm trying to get into the insight versus value thing, but I just can't. Like, I find that every time I start writing, I go into value mode. So I said, you know, a good idea for this is, you know, those books, business books that take 200 pages to show you one concept. That is the epitome of insight-based content. You took one of those and you started reading it and you realize they didn't really tell you how to solve the problem. They just give you insight on what the problem is. That is really good practice for writing insight-based content. So all this stuff, How to Win Friends and Influence People, Atomic Habits, those little basic books, whatever you think about them, you got to admit they're really damn good at getting sales. Not for the book itself, but what is in the backend of the book. Selling the Carnegie courses, selling other stuff. You know, TED Talks, they are excellent at this. They don't tell you what to do. They just give you insights. And at the end, you feel so inspired and you think, I'm going to see what this guy has. And you look them up and you become a fan and maybe you buy something. Inside Not Value.
