David MolinaLikes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

A simple mental shift to grow your business

Name: A simple mental shift to grow your business
Uploaded: 2023-02-26T16:30:01+00:00
Duration: 38 s
Channel: David Molina
Description: In this brief coaching monologue, the speaker contrasts two archetypal coaches: Coach A, who pursues virality through controversial posts and high likes…

26 Feb 2023 · 1 min

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In this brief coaching monologue, the speaker contrasts two archetypal coaches: Coach A, who pursues virality through controversial posts and high likes, and Coach B, who focuses solely on the problems he solves, the solutions he offers, and client testimonials. While Coach A may attract more engagement, Coach B delivers real results and generates revenue despite lower engagement. The speaker argues that demonstrating proof of competence—showcasing expertise and client success—is the true driver of cash, and that the posts with the worst engagement can often be the most profitable.

Chapters

I would love for you to make the shift of how do I go viral to how do I prove my competence. There's two coaches. There's Coach A that talks about everything. He just wants to go viral. He'll have a few controversial tweets and they'll get 1,000 likes. And then there's Coach B. He only talks about the problem he solves, the solutions he offers, and the testimonies from the clients he's worked with. He may get horrible engagement, but which one would you rather hire? The guy going viral or the guy that can solve a problem? And that's when you really realize likes and cash, proof of competence, is cash. You showing what you're good at, that's cash. That's why sometimes the tweets that gets the worst engagement, they're the ones that make you the most money.