Plan for the worst case to beat expectations. If you need ten clients and assume one sign-up per day, a 30-day campaign gives you buffer for the days nothing happens. When reality exceeds your conservative estimate, you're ahead.
I always aim for the worst case scenario. So I, I'm big on doing that in marketing practices. So let's say you want to fill up 10 spots, right? And you think you're in a position in which you can close one client per day. I always aim for a 30-day campaign. So like, I always think it's going to be the worst and people are going to sign up until the next day. And when I prepare for that, things go well. So, so far the worst case scenario has not happened and we're working.
