Moving from one-time payments to subscriptions means giving up the dopamine hit of a $40K-$50K deal for $4K monthly recurring revenue. The recurring model feels slower and scarier at first because you have to earn it again every month, but it's the only way to build sustainable growth.
that's why I decided it was worth it to transition to more recurring-based model instead of the big payments. Like the dopamine of like a huge paid-in-full, it's amazing, right? You get a big paid-in-full, it's like, hell yeah, boys, like we're taking this one to the bank, right? But then you change it by small increments of weekly. So in the first months, it's so slow and it's really painful, but you just have to kind of hold on because, for example, I made like $40K or $50K one month, but you check the MRR and it's 4K MRR. So next month, guess what? Every 30th of the month, you feel happy because you crushed it. You also feel extremely anxious because you have to do it again. You're not going into the next month with something, with a base.
